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Improve the performance of your e-mail... 16 February 2017 Sending e-mails as often as possible to the highest number of customers possible… That’s a reaction that’s still ingrained, but it can actually cause opening and click rates to fall! The... Read more
Boost your e-commerce traffic with content 15 February 2017 Blogs, social networks posts, newsletters—a handful of ways exist to reach your target audience and attract them to your online store.To succeed, you’ll need to come up with some relevant and... Read more
Five tips to choose the right payment method to... 08 February 2017 The popularity of an online shop amongst consumers depends increasingly on the selection of payment methods available. At the end of an order process, customers want a selection of payment methods... Read more
5 modules for optimizing sales 07 February 2017 You’ve created a PrestaShop store and selected a popular and trustworthy payment method for customers. You’re also offering buyers delivery services that can match any profile—from the... Read more
4 Mistakes That Make You Lose Money With Cart... 07 February 2017 Cart abandonment costs online merchants trillions of dollars worldwide. There’s no such thing as a 0% shopping cart abandonment rate. But by applying the best practices in cart recovery, you can... Read more
How to Ensure Your Omni-Channel Strategy is a... 02 February 2017 The omni-channel strategy has become a web development cornerstone for ambitious and connected entrepreneurs. The aim is to promote sales using various distribution channels synergistically to more... Read more
Social marketing and smartphones — trends you... 01 February 2017 Smartphone use is on the rise. Whether they’re keeping up-to-date on social networks, searching online, watching videos, or making purchases, users increasingly prefer to use a smartphone.... Read more
Meet Eugen, Ambassador of the month | January 2017 31 January 2017 Eugen is a PrestaShop merchant and our Ambassador in Düsseldorf, Germany. He has organized no fewer than 5 meetups in 2016! He loves meeting regularly with the community to talk about best... Read more
Why customer care is of (utmost) importance to... 26 January 2017 Customer care is a key sales service for any type of retail channel. But in the online world, customer loyalty is what increases a store’s presence. According to recent studies, up to 65% of... Read more